![]() “They drag people into theater even if they only put in $50.”Īngel Studios has also given out screener copies of the film to conservative commentators and social-media influencers. “Those people become your advocates,” Harmon said. ![]() While backers stand to get 120% of their money back, their biggest service has been as evangelists for the film, according to Harmon. To promote Sound of Freedom, Angel Studios raised $5 million from investors. VidAngel declared bankruptcy and was sold, but the brothers gained experience in marketing faith-based content such as The Chosen, a series about the life of Jesus that has run in theaters and on streaming services like Netflix. VidAngel was sued by Hollywood studios, including Disney and Fox, for distributing their pictures without authorization. They had previously run VidAngel, a streaming service that cuts sex, violence and bad language from films. Harmon co-founded Angel Studios along with his brothers, Neal, who is chief executive officer, and Jordan, who is president. The filmmakers reacquired the rights and signed Angel Studios, based in Provo, Utah, to distribute it in theaters. held distribution rights before selling the bulk of its entertainment assets to Walt Disney Co. They shot the movie in Colombia in 2018, with the backing of several wealthy investors.Ģ1st Century Fox Corp. The picture is the work of filmmakers from Mexico, including actor-producer Eduardo Verástegui and director Alejandro Monteverde. “You see Marines, veterans, saying, ‘We’ve got to help these kids.’” “This one has taken on a life of its own,” Harmon said in an interview. Jeffrey Harmon, chief marketing officer for Angel Studios, said social-media comments he’s read indicate that the picture is resonating beyond the traditional fans for faith-based films. “It’s clear evidence of a filmmaker knowing their audience and how to reach them,” he said. Tom Nunan, a lecturer with the School of Theater, Film and Television at the University of California at Los Angeles, said the company’s early outreach to conservative and religious groups paid off. ![]() Caviezel has said QAnon has “nothing to do with our film.” Media accounts have pointed out that the film’s star, Jim Caviezel, has made statements supporting QAnon conspiracy theories about a global cabal of pedophiles. Chief Executive Officer Adam Aron has denied that. The movie has also generated controversy, including complaints from some fans that theater chains are sabotaging screenings with equipment breakdowns. Part of the film’s success also lies in a platform its distributor, Angel Studios, developed called Pay It Forward that allows donors to buy tickets for strangers who can see the film for free at their local theaters. The movie, in which the lead characters cite spirituality as a reason to fight the sex crimes, has been heavily promoted to evangelicals and conservatives. ![]() Last weekend, it finished in second place behind Paramount Pictures’ new Mission: Impossible, bringing in twice as much ticket revenue as Walt Disney Co.’s latest Indiana Jones film. The picture, a dramatized account of activist Tim Ballard’s efforts to rescue children from the sex trade, has taken in $100 million in US theaters since its July 4 debut, against a production budget of about $14.5 million. (Bloomberg) - Sound of Freedom, a film about child sex trafficking, has turned into an unlikely summer hit, riding a wave of interest from conservatives while being derided by critics for its star’s links to QAnon. ![]()
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